Using data analytics for business

Learn how to use data to gain insight about your customers or business and make a business proposal. Apply a simple 5 step process and non-technical jargon.
  • 14 key phrases

    Speak confidently
  • 60 mins

    Course duration
  • Digital certificate

    Instantly downloadable
  • 3 case studies

    Test yourself

Who is it for?

This course is for beginners, ideally team leaders and managers, who need to use data as evidence when making proposals to their manager. Your company may be trying to understand its business better, and managers are increasingly being asked to help build a data-driven decision making and culture.
This course has been designed in a non-technical way and explains terminology in a fun way. You don't need to be able to write code or build dashboards!

Course syllabus


Describe what data analytics is

Data as insight for a business / 4 reasons that businesses use analytics


Use basic terminology and understand types of data

8 key terms like dataset, visualisation and trends 


Apply a 5 step process to implement data analytics 

Where does data come from / Internal and external data How to collect data / How to analyse data / Alpha Bakery Case Study


Overcome 4 challenges when implementing data analytics

Protecting data once you collect it (data protection) / Getting quality data / training staff / integrating multiple sources of data
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Take a sneak peak 

Become a master at generating insights and business recommendations using data!